Douglas Karr's Articles on Martech Zone
-    How to Set Up Content Grouping in Google Analytics 4 for WordPress via Google Tag ManagerContent Groups is a powerful feature in Google Analytics 4 ( GA4 ) that allows you to categorize your content or e-commerce traffic into logical groups, such as blog categories, page sections, products, or article types, for better performance analysis… 
-    Unlocking AI Visibility: How Bing IndexNow Helps Brands Boost ChatGPT DiscoverabilityIn October 2021, Microsoft Bing introduced a new protocol called IndexNow , designed to modernize how search engines discover and index web content. Rather than waiting for traditional web crawlers to check for updates periodically, IndexNow allows site owners to… 
-    Safely Integrating Autonomous AI Into the Enterprise: Why MCPs, HITL, and Data Access Gateways Are Non-NegotiableAs enterprises race to harness the productivity and automation potential of artificial intelligence ( AI) and machine learning ( ML ), a new architectural problem has emerged—how do you safely allow autonomous systems to interact with sensitive data and core… 
-    Algolia: Supercharge Your Conversions with Lightning-Fast Internal Site SearchFinding what you need online should be instant. However, slow, irrelevant, or outdated site search results derail many users' journeys, and; as a result, businesses lose customers. Whether you're running an e-commerce site, media platform, or SaaS solution, the search… 
 
 








