Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • WebinarJam: All-In-One Live or Recorded Webinar Platform

    WebinarJam: The Ultimate Live or Recorded Webinar Platform

    Traditional marketing tactics like cold emails and static content struggle to capture interest. Webinars offer a dynamic alternative, allowing businesses to engage potential customers in real-time, answer objections on the spot, and build trust through direct interaction. They are particularly effective for high-ticket sales, product demonstrations, and expert-led discussions, where buyers need deeper insights before making a decision. Unlike blog…

  • Evolution and Future of Mobile Apps

    The Evolution and Future of Mobile Apps: A Journey from Simple Devices to Business Powerhouses

    Smartphones have come a long way since their humble beginnings as basic communication tools. What started with the IBM Simon in 1992—a clunky device with a touchscreen and rudimentary email—has morphed into a pocket-sized powerhouse driving industries, transforming marketing, and revolutionizing sales. Today, mobile apps leverage cutting-edge features like 5G, GPS, AI, and satellite communication to empower businesses in ways…

  • Helium 10: AI-Driven Amazon Seller and FBA Tools

    Helium 10: AI-Driven Amazon Seller and FBA Tools for Growth and Success

    Selling on Amazon offers tremendous opportunities, but navigating the competitive landscape requires more than just listing a product. With millions of sellers vying for customer attention, finding profitable products, optimizing listings, managing inventory, and running effective ad campaigns can be overwhelming. Without the right tools, sellers risk falling behind in rankings, missing out on potential sales, and struggling with inefficient…

  • Sprout Social Media Publishing, Listening, Management, Analytics, Advocacy

    Sprout Social: Increase Engagement In Social Media With This AI-Driven Publishing, Listening, and Advocacy Platform

    Have you ever followed a major corporation online only to be disappointed by the quality of content they’re sharing or their lack of engagement with their audience? For example, it’s a telltale sign to see a company with tens of thousands of employees and just a few shares or likes on its content. It’s evidence that they’re simply not listening…

  • AI and Technology Enablement vs. Cultural Disablement

    Marketing’s Next Challenge: When AI Unlocks Potential, but Culture Fails to Deliver

    Marketing has always been a balance of art and science, creativity and analytics. However, as technology continues to evolve, it has the potential to be either an enabler of innovation or a bureaucratic bottleneck that stifles progress. The rise of artificial intelligence (AI) marks an inflection point at which the limitations of traditional systems, user interfaces (UI), and structured data…

  • How Acumatica Manufacturing Edition Helps CEOs Tackle Excessive Production Costs

    How Acumatica Manufacturing Edition Helps CEOs Tackle Excessive Production Costs

    All companies are organized in hierarchies to handle sales, marketing, and operations effectively. What’s often missed, though, is the overlapping impact of each on the other. Efficiency, accuracy, and customer satisfaction aren’t just critical to operations success—they impact sales and marketing. Yet, many manufacturing businesses still struggle with disconnected systems that create operational bottlenecks, increase costs, and hinder growth. One…

  • Wrike: Marketing Workflow Management Platform

    Wrike: The Ultimate Work Management Platform for Marketing Teams of Any Size

    Managing multiple projects, teams, and deadlines can feel overwhelming. Whether you’re juggling marketing campaigns, coordinating creative projects, or tracking product development, staying organized and efficient is key to success. With the increasing complexity of work and the number of tools businesses rely on a unified solution is essential to streamline workflows and enhance collaboration. Wrike Enter Wrike, a powerful work…

  • WordPress: How to Add Featured Images to Your WordPress RSS Feed Using Functions.php

    How to Add Featured Images to Your WordPress RSS Feed Using Functions.php

    RSS feeds are a crucial tool for content distribution, especially for marketers looking to syndicate their blog posts, improve discoverability, or automate email newsletters. However, by default, WordPress does not include the featured image in RSS feeds, which can make your content less visually appealing when it appears in RSS readers or third-party platforms. In this article, we’ll show you…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership