Content Marketing

AdPushup: Control and Optimize Your Ad Layouts

As a publisher, one of the most difficult decisions in monetizing your site is the balance between increasing revenues or destroying your user experience. We struggle with this balance as well – incorporating dynamically targeted ads that are relevant to the user. Our hope is that our ads extend the content by providing products or services that may be helpful.

The downside, of course, is that visitors of the site begin to simply ignore the ads. AdPushup, a system for controlling and optimizing your ad layouts, calls this banner blindness. AdPushup seamlessly integrates with your site and allows you to create additional locations for your ads, including in-content.

AdPushup provides a platform that enables you to optimize the size, color, type and placement of your existing ads. The system uses machine learning to minimize the need for human intervention and time commitment, while optimizing the ad placement to maximize revenue.

adpushup layout

AdPushup Features Include:

  • Ad Layout Optimization – Create ad layout experiments and automatically optimize ad sizes, placements, types, and colors.
  • In-content Auto Optimization Technology – In-content auto optimization scans and intelligently inserts ads in your content without affecting UX.
  • Visual Ad Management – Use a point-and-select visual editor to control multiple ad properties and set up experiments without coding.
  • User Experience Optimization – Increase revenue without compromising your website’s visitor experience or modifying its design template.
  • Intelligent Continuous Optimization Engine – Machine learning enables the system to learn and adapt itself to changing visitor behavior to show the most appropriate ad layouts that attract their attention.
  • Segmentation and Personalization – Automatically create audiences and segments for personalizing the ad layouts to improve visitor experience.
  • Analytics and Reporting – Stay up-to-date with your account performance by tracking results via in-depth analytics, and custom reports.
  • Ad Delivery Optimization – Ads get delivered lightning fast through our Geo-distributed configuration delivery network which puts minimum load on your servers.
  • Integrations with Google AdSense/AdX – Seamless integration with Google AdSense and DoubleClick Ad Exchange (AdX) which allows you to get started with a single click.
  • Google AdSense Policy Compliance – Your optimized ads get delivered through a Geo-distributed configuration delivery network which puts minimum load on your servers.

Perhaps the most intriguing thing about AdPushup is that the pricing is based on a revenue share with minimum commitments.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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