Douglas Karr's Articles on Martech Zone
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Why Web Security Is Now Essential for SEO, Trust, and Online Success
Every day, billions of users begin their digital journey the same way: by typing a query into a search engine. Google alone processes over 8.5 billion searches daily, and what users find on that first results page can shape opinions,…
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WordPress Maintenance Beyond Updates: The 10 Checks That Experts Should Do Monthly
A decade ago, over 90% of my site traffic came from organic search. My engagement was terrible, though, as most visitors came and left within a second. Years ago, I made a concerted effort to work every day on the…
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5 Deliverables Your Next Agency Must Provide for Google Ad Management
Choosing the right agency to manage your Google Ads can make or break your digital marketing investment. While flashy dashboards and lofty promises are easy to come by, a performance-driven Google Ads agency like Copify distinguishes itself by a set…
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The Impact of Product Reviews: Fueling Consumer E‑Commerce Success
Product reviews are no longer a nice-to-have in e-commerce —they’re a fundamental part of consumer decision-making. As traditional in-store experiences are replaced with digital ones, shoppers increasingly rely on peer validation to bridge the gap between what a product claims…
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The Ongoing Value of Email Newsletters—And How to Keep Them Engaging in 2025
Email newsletters remain one of a marketer's toolkit's most resilient and profitable channels. They offer a direct, permission-based line to your audience that’s not subject to the shifting sands of search engine algorithms or social media trends. Yet, with consumers…
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How Tech Affiliate Networks Power B2B MarTech Campaigns in 2025
B2B marketers are under pressure. Customer acquisition costs are rising, conversion cycles are longer, and even the best campaigns struggle to hit meaningful ROI . That’s why more SaaS and B2B tech companies are turning to performance-driven alternatives — and…
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How Grocery Store Floor Layouts Influence Consumer Spending
Designing a store layout is not merely about where the shelves go—it's a sophisticated balance of psychology, data, and design that directly impacts consumer behavior, basket size, and long-term loyalty. From the moment shoppers step inside, the floor plan quietly…
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How to Best Connect with Someone on LinkedIn: A Respectful and Effective Guide
LinkedIn remains one of the most powerful tools for professional outreach, yet it's increasingly clear how you connect matters more than ever. With the deprecation of both bulk import and contact sync features, LinkedIn has moved firmly toward promoting intentional,…
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Publer: Maximize Your Efficiency With One Powerful Social Media Marketing Platform
Staying consistent and relevant on social media is more complicated than ever. Between content ideation, platform-specific formatting, scheduling, and analytics, marketers often find themselves buried in tools and to-do lists. For agencies, creators, and in-house marketers, juggling multiple accounts while…
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Canva: Affordable, Versatile, Collaborative Resume Templates and CV Builder You’ll Actually Enjoy Using
In a season of professional transition, my wife and I both found ourselves in the unenviable position of searching for new roles. While we know that most opportunities stem from word-of-mouth and solid networking, there’s always that moment when someone…