Email Marketing & Email Marketing AutomationMarketing Infographics

Why Are Email Newsletters Effective?

I recently posted my online marketing checklist and one of the strategies that has high precedence is email marketing. Email marketing still has a very high return on investment, low cost of entry, and is one of the few push technologies left for marketers to reach out to their current subscribers.

Email marketing works – we all know that but just how much is your email newsletter worth to your organization? Do you understand what works and what doesn’t work in email marketing? Can you calculate the actual Return on Investment (ROI) from an email campaign or the true value of an email subscriber? Would investing in a more strategic approach to email marketing drive greater engagement and higher revenues? The following infographic from iContact demonstrates how to truly understand the value of your email marketing list and how, by following email marketing best practices, you can increase the value of your email marketing campaigns.


Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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