Email Marketing & AutomationMarketing Infographics

Why Are Email Newsletters Effective?

I recently posted my online marketing checklist and one of the strategies that has high precedence is email marketing. Email marketing still has a very high return on investment, low cost of entry, and is one of the few push technologies left for marketers to reach out to their current subscribers.

Email marketing works – we all know that but just how much is your email newsletter worth to your organization? Do you understand what works and what doesn’t work in email marketing? Can you calculate the actual Return on Investment (ROI) from an email campaign or the true value of an email subscriber? Would investing in a more strategic approach to email marketing drive greater engagement and higher revenues? The following

infographic from iContact demonstrates how to truly understand the value of your email marketing list and how, by following email marketing best practices, you can increase the value of your email marketing campaigns.


Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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