I recently posted my online marketing checklist and one of the strategies that has high precedence is email marketing. Email marketing still has a very high return on investment, low cost of entry, and is one of the few push technologies left for marketers to reach out to their current subscribers.
Email marketing works – we all know that but just how much is your email newsletter worth to your organization? Do you understand what works and what doesn’t work in email marketing? Can you calculate the actual Return on Investment (ROI) from an email campaign or the true value of an email subscriber? Would investing in a more strategic approach to email marketing drive greater engagement and higher revenues? The following infographic from iContact demonstrates how to truly understand the value of your email marketing list and how, by following email marketing best practices, you can increase the value of your email marketing campaigns.
Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.