Douglas Karr's Articles on Martech Zone
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B2B Marketing Strategies By Sales Funnel Stage
B2B marketing and sales interactions can be visualized as a funnel, guiding prospects from initial discovery of a solution to becoming loyal customers. Each stage— Awareness, Consideration, Decision, Purchase, Retention, and Expansion —plays a distinct role in addressing buyer needs.…
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ReviewInc: The All-in-One Reputation and Visibility Platform for Service Brands and Multi-Location Businesses
Today’s buyers don’t just trust online reviews—they rely on them. Whether it’s a patient choosing a new clinic, a customer looking for a reputable HVAC technician, or a parent evaluating a childcare provider, the verdict is almost always rendered before…
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Comprehensive Guide to Leveraging Social Media for B2B Marketing and Sales in 2025
In 2025, social media is no longer confined to branding or awareness—it now drives customer acquisition, fuels industry leadership, supports talent recruitment, and strengthens partner ecosystems. The most successful B2B organizations no longer view social media as a marketing silo…
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Why I Don’t Make Predictions Anymore: A Cautionary List of Confidently Wrong Technology Forecasts
I’ve always been hesitant to make predictions—not because I lack opinions, but because I’ve been wrong too many times to count. There’s a special kind of humility that comes from watching the world defy your certainty, especially in technology. What…
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The No-Code Super App Engine Transforming Digital Communities
We operate within an ecosystem that requires faster deployment, seamless user experiences, and integrated Web3 functionality. Ethora has emerged as a transformative solution. Positioned as a super app engine, Ethora enables businesses and communities to launch their white-labeled apps in…
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Zoho Vault: The Ultimate Password Manager for Digital Agencies
Managing multiple clients is hard enough—juggling their credentials shouldn’t make it harder. For digital agencies, password chaos can derail productivity, introduce unnecessary security risks, and damage trust. From team turnover to onboarding new clients, having a central, secure system for…
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Formstack: Transform How You Collect Data, Create, and Sign Documents With This No-Code Platform
In a world where digital expectations move faster than most business processes, teams often struggle to juggle spreadsheets, paper forms, and manual workflows that slow everything down. Whether you’re collecting customer feedback, managing internal approvals, or preparing documents for signature,…
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PublishPress: How To Enable and Display Multiple Authors on Posts in WordPress
WordPress doesn’t make it easy to showcase contributors, especially when more than one person writes posts, or when guest experts join your site. Without the right tools, your site may feel impersonal, your contributors under-credited, and your content underperforming. PublishPress…
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How to Write a B2B Case Study That Builds Trust and Drives Action
In B2B marketing, case studies are among the most powerful tools for building credibility, establishing expertise, and influencing buying decisions. Yet, many companies sabotage their efforts by stretching the truth, cherry-picking exceptional results, or focusing too much on themselves. The…
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Changing Consumer Behavior Impacts Marketing: Takeaway from Email Benchmark Report
Consumers are rapidly changing in response to the daily technological and economic advancements. Marketers must adapt their strategies to stay ahead and keep digital campaigns relevant. The 2024 Email Marketing Benchmarks Report from GetResponse provides valuable insights to help marketers…