Douglas Karr's Articles on Martech Zone
- Mobile Marketing, Messaging, and Apps
TestFlight: iOS Beta Testing and Live App Monitoring
For app developers, beta testing is crucial in refining the user experience before launching an app on the App Store. Getting real-world user feedback helps identify and fix bugs, test new features, and enhance the app’s overall stability. However, organizing beta testing, collecting feedback, and ensuring users always have the latest build can be challenging. That’s where TestFlight shines, simplifying…
- E-commerce and Retail
2024 Black Friday Trends: 6 Takeaways for Retailers and Online Stores
Black Friday is one of the year’s most highly anticipated shopping events, marking the start of the holiday shopping season. Traditionally held on the day following Thanksgiving in the United States, Black Friday falls on the fourth Friday in November. Its roots trace back to the 1950s, when retailers began offering substantial discounts to attract shoppers, boosting foot traffic and…
- Social Media & Influencer Marketing
Viva Engage: Enhancing Internal Communication and Collaboration for Microsoft 365 Users
In today’s fast-paced, hybrid work environment, companies need a reliable way to ensure employees stay connected, informed, and engaged. A unified communication and collaboration platform is essential for teams working across different locations and time zones. This is where Microsoft Viva Engage steps in—an enterprise social network (ESN) that transforms how employees interact, share insights, and stay connected within the…
- Mobile Marketing, Messaging, and Apps
Promote your Brand at Conferences with a Custom Laptop Skin
Standing out is crucial for business and personal branding; first impressions matter more than ever. For professionals like outbound sales reps, public speakers, and DJs—who often work in front of audiences—a unique and eye-catching laptop skin can be an unexpected yet powerful branding tool. It’s an opportunity to showcase your style and communicate your brand message whenever you open your…
- Sales and Marketing Training
Human-Centric B2B Outreach: 7 Techniques for Meaningful Engagement and Lead Generation
Choose customer empathy and customer experience as an important ingredient of your strategy and you might as well have already found the missing piece that can now complete the lead generation puzzle!
- Content Marketing
Crayo: Create Viral-Ready Video Clips in Seconds Using AI
Video content creators face the challenge of consistently producing engaging short-form content that stands out on platforms like TikTok, Instagram, and YouTube Shorts. Traditional video editing can be time-consuming, with manual clipping, subtitle generation, and optimizing videos for specific platforms. For creators who need to scale their content production efficiently, Crayo AI offers an all-in-one solution to streamline and simplify…
- Sales Enablement, Automation, and Performance
KrispCall: Elevate Your Sales Engagement with Advanced Telephony Capabilities Inside Your CRM
Seamless and effective communication is critical for establishing trust and fostering customer relationships. However, many companies struggle with managing multiple communication channels, maintaining detailed call logs, and staying on top of conversations across different time zones. The need for a unified and reliable telephony solution that integrates smoothly with customer relationship management (CRM) platforms is greater than ever. That’s where…
- Artificial Intelligence
Retail Identity Graphs: Identity Management Is The Foundation of Accurate Customer Insights and Predictive AI
Retailers today face an evolving landscape where personalized customer experiences are expected across all touchpoints. With customers engaging across a myriad of channels, creating and maintaining a unified view of each individual is a significant challenge. This is where an identity graph comes into play—a tool designed to store and connect identifiers and behavioral data about customers, forming a cohesive…
- Mobile Marketing, Messaging, and Apps
Appy Pie App Builder: User-Friendly, No-Code App Building Platform
Creating mobile applications used to mean hiring expensive developers or learning complex programming languages, which took valuable time and resources. Today, individuals and businesses need quicker solutions to adapt to digital demands. Enter Appy Pie App Builder—an innovative, no-code platform that empowers anyone to build Android and iOS apps without coding skills. Appy Pie simplifies app creation, allowing you to develop and launch…
- Artificial Intelligence
ChatGPT: How To Utilize Generative AI To Develop Your Ideal Customer Profile
The Gartner Ideal Customer Profile (ICP) framework is a structured approach for defining a business’s most valuable customer segments. This methodology goes beyond basic demographics to paint a clear picture of the ideal customer based on their characteristics, needs, behaviors, and challenges. An ICP helps businesses tailor their marketing and sales efforts toward the highest-value prospects likely to convert, be…
