Douglas Karr's Articles on Martech Zone
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What is Blockchain Technology?
Blockchain technology has become one of the most transformative innovations in recent years. While it is often associated with cryptocurrencies like Bitcoin, its potential extends beyond digital currencies. Businesses across industries are exploring blockchain to improve their operations' transparency, security,…
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Secure Sockets Layer: How SSL Works, Your Certificate Options, and Why Upgrading Matters
Cybersecurity is no longer just a concern for large enterprises—every website, from personal blogs to major eCommerce platforms, must prioritize security. Secure Sockets Layer ( SSL ) encryption is a fundamental technology that ensures data is transmitted securely between a…
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6 Platforms to Get Paid for Posting Links
Do you have a website that collects traffic and attracts an audience? Why don't you turn it into an additional source of income? Share links online and put money in your pocket. It's an excellent opportunity for content creators or…
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Transforming Marketing Technology with eSIM
The emergence of Embedded Subscriber Identity Module ( eSIM ) technology has disrupted traditional communication methods, offering consumers and businesses a smarter, more efficient way to stay connected. As marketing technology ( MarTech ) continues to evolve, the role of…
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Shop with Friends: Boost Sales on Your Shopify Store with Social Shopping
Driving traffic to your Shopify store is tougher than ever. Even when you manage to attract visitors, only a fraction of them convert into paying customers—most just browse and leave. What’s missing? Social validation. Before making a purchase, shoppers often…
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Wise: The Smarter, Faster, and Inexpensive Way to Handle Global Business Payments
Growing a business internationally comes with its fair share of financial complexities. High foreign exchange fees, delayed payments, and opaque banking practices often create unnecessary roadblocks. Traditional banking systems can be slow, costly, and frustrating whether you're paying suppliers, receiving…
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PointCo: How Lead Generation Specialists Accelerate Small Business B2B Sales Growth
Businesses are continually seeking strategies to enhance efficiency and drive growth. One such strategy gaining prominence is outsourcing lead generation ( LeadGen ). This approach offers several compelling advantages that can significantly impact a company's bottom line. Access to Advanced…
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Delivra: Elevate Your Email & SMS Marketing with Powerful Automation
Marketing teams today face overwhelming data, yet harnessing it effectively remains a challenge. Personalizing campaigns, optimizing timing, and delivering targeted messages at scale often require complex solutions that small teams struggle to implement. But what if marketing automation could be…
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The Ultimate Event Planning Checklist: A Timeline-Driven Guide for Live, Online, and Recorded Events in 2025
Effective event planning blends strategic foresight with meticulous execution and precise timeline management. Whether organizing a large-scale live conference, hosting an interactive online webinar, or producing a high-quality recorded session for on-demand viewing, this checklist breaks down every phase—from pre-planning…
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Best Customer Support Software for Small Businesses: Your Path to Outstanding Service
Customer support is the backbone of any thriving business, but for small businesses, it’s not just about solving problems but building lasting relationships. The right helpdesk for small business operations can make a world of difference. Whether you’re managing a…