Douglas Karr's Articles on Martech Zone
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8 Strategies to Convert New Website or E-Commerce Visitors into Returning Ones
Website visitor retention is often overlooked in content marketing, yet it’s a goldmine of opportunity and the elephant in the room. Every content marketing guru screams about attracting visitors, chasing trends, and conquering new channels. Very few speak about how to keep them engaged or coming back. One visit is rarely enough to forge a lasting connection. Think of it…
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YAMM: Sending Personalized Mass Emails with Google Workspace
Are you tired of manually sending individual emails and tracking responses? Do you need a better way to reach your audience and get your message across? Connecting with your audience personally and efficiently is more important than ever. Whether you’re a small business owner, a teacher, or a marketer, communicating effectively is key to success. However, with limited time and…
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Demandbase: The Ultimate Guide to B2B Marketing Orchestration
B2B buyers have access to a wealth of information and solutions. They expect seamless, personalized experiences tailored to their specific interests and needs. B2B brands must adopt a smarter go-to-market (GTM) strategy to meet these expectations. This is where marketing orchestration comes into play. Table of ContentsWhat is Marketing Orchestration?Benefits of Marketing OrchestrationKey Components of Marketing OrchestrationImplementing Marketing OrchestrationMarketing Orchestration…
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Press Ganey: Elevating the Human Experience in the Healthcare Customer Journey
In the healthcare landscape, delivering exceptional patient care goes beyond medical expertise. It’s about creating a holistic experience, prioritizing empathy, communication, and understanding individual needs along the customer journey. Patients and employees seek a healthcare experience that is efficient and effective but also compassionate and supportive. Healthcare organizations increasingly recognize the need to measure and improve the human experience across…
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Xtensio: Stop Creating Content From Scratch and Start Use A Collaborative Content Creation Platform
Are you tired of staring at a blank page and struggling to create professional-looking content for your business? Do you spend hours formatting documents, presentations, and marketing materials, only to end up with something that looks less than impressive? In today’s fast-paced business environment, it’s more important than ever to have high-quality, visually appealing content to help you stand out.…
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Customer Acquisition vs. Retention: A Comprehensive Guide to Growth
Sustainable growth relies on a delicate balance between attracting new customers and keeping existing ones engaged. This requires mastering both customer acquisition and customer retention. Let’s explore these two vital components, understand their nuances, and learn how to balance them strategically for optimal business results. Table of ContentsCustomer AcquisitionCustomer RetentionAcquisition versus RetentionAcquisition and RetentionKey Takeaways Customer Acquisition Customer acquisition is the lifeblood of any…
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Showpad eOS®: AI-Powered Sales Content, Training, Buyer Engagement and Measurement
In competitive sales, equipping your sales team with the tools and resources they need to succeed is more critical than ever. Buyers are more informed, have higher expectations, and demand personalized experiences. How can you ensure your sellers are prepared to meet these challenges and drive revenue growth? You need a comprehensive solution that empowers them with the right content,…
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ListKit: Unlocking B2B Outreach Success with Triple-Verified Email Addresses and Intent Data
Are you tired of hitting dead ends with your B2B outreach? Are you frustrated with low-quality leads and outdated contact information? In today’s competitive landscape, reaching the right decision-makers with the right message at the right time is more critical than ever. Listkit ListKit is a powerful B2B lead generation platform designed to supercharge your outreach efforts. With its triple-verified…
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How To Design, Develop, and Publish Your iOS App in 2024
Companies invest in iOS app development for a variety of reasons, primarily driven by the significant advantages and opportunities that the iOS platform offers: Large and Affluent User Base: iOS has a vast and financially stable user base, including users who are more willing to spend on apps and in-app purchases. This demographic can be highly lucrative for businesses. Quality…
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Adobe: How to Compress a PDF File (Acrobat, Illustrator, Photoshop, and Online)
The Portable Document Format (PDF) has become an essential tool in digital communication, allowing users to share documents that maintain their formatting across various devices and platforms. Initially developed by Adobe in the early 1990s, the PDF format solved a significant problem: ensuring documents would appear the same, regardless of the software, hardware, or operating system used to view them.…
