Douglas Karr's Articles on Martech Zone
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Social Media & Influencer Marketing
The 6 Myths of Social Media Marketing in 2024
I have a good friend who owns a home services business that I’ve helped over the years. He often tells me how his competitors are all over social media and he feels left behind because his company isn’t publishing there consistently. While social media has become integral to many businesses’ digital marketing strategies, the landscape has evolved significantly in recent…
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Public Relations
This Year, Journalists Are Responded More Than Ever To Public Relations Pitches
Every quarter, Propel PRM comes out with its Media Barometer, looking at pitching data from over 400,000 real pitches sent through its platform. The company does this by anonymizing and aggregating pitches sent via its Gmail and Outlook widgets to determine pitching metrics such as optimal subject line length to get a pitch opened, optimal pitch length to get a…
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Artificial Intelligence
Hexomatic: Unlock the Power of No-Code Web Scraping and AI Automation
Businesses are constantly seeking ways to streamline their processes, automate tedious tasks, and harness the power of data. However, many are drowning in manual work, copy-pasting data, and relying on complex enterprise tools or expensive consultants. What if a solution could help businesses of all sizes tap into the internet as their own data source and automate hundreds of sales,…
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Content Marketing
WordPress: Identify and Download mu-plugins Hosted In or Outside Your WordPress Instance
A colleague of mine migrated a client site in preparation for taking over their account and was stunned when, upon successful migration, the site didn’t function correctly. The issue was quite frustrating in the industry. The agency built custom features inaccessible to the client – either via SFTP or WordPress administration. I’ll explain how later… and how I was able…
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Artificial Intelligence
ChatBot: Automate Website Interactions and Boost Sales with an Intelligent Chatbot Platform
Businesses are challenged to provide prompt, personalized, and efficient customer service across multiple channels. Few affordable options exist to scale a customer service team to meet today’s prospect and customer expectations. Companies must find innovative solutions to meet these demands while optimizing their resources and driving growth. This was the promise of AI-powered chatbots. However, many original chatbot providers offered…
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Social Media & Influencer Marketing
Disqus: Build an Empowered Community For Your Premium Subscribers With On-Site Engagement
Publishers face the ongoing challenge of building and retaining an engaged audience. With social media platforms’ ever-changing algorithms and policies, it has become increasingly difficult for publishers to control audience interactions, build a community, and monetize their content. Because the conversation around topics and articles moved to social media, I removed commenting here on Martech Zone. In hindsight, I’m not…
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Sales Enablement, Automation, and Performance
OpenPhone: Streamline Your Sales Team Communications with a Unified Text and Voice Platform
Effective communication is crucial for closing deals and building strong customer relationships. However, managing personal mobile devices, text messaging (SMS), multiple communication channels, staying organized, and collaborating with team members can be challenging. Sales teams need a reliable and efficient solution to streamline their communications and work together seamlessly. OpenPhone OpenPhone is a comprehensive business phone system that empowers sales…
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Marketing Tools
Add Shortcuts To Google Chrome To Use Site Search On Your Favorite Sites
If you manage a large website, chances are that you search it all the time. You may also have a selection of favorite sites where you’re always searching internally for information. You may not realize that Google Chrome has an expanded search engine option that allows you to add shortcodes to search different sites, not just your primary site! Google…
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Social Media & Influencer Marketing
Leveraging Social Media Trends for Business Innovation in Asia Pacific
In the vibrant tapestry of the Asia Pacific’s business landscape, the interplay between social media trends and business innovation has become increasingly pronounced. As businesses strive to navigate this dynamic terrain, understanding and leveraging these trends is not just an advantage but a necessity for sustainable growth and competitiveness. The Evolution of Social Media in Business Social media’s journey from…
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Marketing Tools
Add Shortcuts To Firefox To Use Site Search On Your Favorite Sites
If you manage a large website, you probably search it all the time. You may also have a selection of favorite sites where you always search internally for information. You may not realize that Mozilla Firefox has an expanded search engine option that allows you to add shortcodes to search different sites, not just your primary site! Firefox Search Shortcuts…
