Ms. Beganovich leads A&E’s efforts in building the list of world-renowned partners and clients. Her area of expertise includes identifying roles that A&E can play for a variety of brands in different industries, as well as developing the terms and scope of those partnerships.
COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more for how-to videos on anything from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent study. But how does this work for those items that have to be seen
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