Elma Beganovich's Articles on Martech Zone
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Social Media & Influencer Marketing
How Might Augmented Reality Affect Influencer Marketing?
COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are increasingly tuning into influencers for how-to videos on anything, from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent…