Elma Beganovich's Articles on Martech Zone

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Elma Beganovich

Ms. Beganovich leads A&E’s efforts in building the list of world-renowned partners and clients. Her area of expertise includes identifying roles that A&E can play for a variety of brands in different industries, as well as developing the terms and scope of those partnerships.

Social Media & Influencer Marketing

Elma BeganovichOct 15, 2020

How Might Augmented Reality Affect Influencer Marketing?

COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are increasingly tuning into influencers for how-to videos on anything, from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent…

How Might Augmented Reality Affect Influencer Marketing?

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