Elena Podshuveit is the Chief Products Officer at Admixer. She has more than 15 years of experience in managing digital projects. Since 2016 she has been responsible for the Admixer SaaS product line. Elena’s portfolio includes successful startups, projects for top advertisers (Philips, Nestle, Ferrero Rocher, Kimberly-Clark, Danone, Sanofi), SaaS solutions, launches of online portals, and mobile applications. Elena consulted large publishing houses on the digitalization and monetization of their assets.
2021 will make it or break it for publishers. The coming year will double the pressure on media owners, and only the savviest players will stay afloat. Digital advertising as we know it is coming to an end. We are moving to a much more fragmented marketplace, and publishers need to rethink their place in this ecosystem. Publishers will face critical challenges with performance, user identity, and the protection of personal data. In order to
The radical reduction in the availability of third-party data means fewer possibilities for behavioral targeting and a drop in advertising revenues for many media owners. To offset the losses, publishers need to think of new ways to approach user data. Hiring the data management platform can be a way out. Within the next two years, the advertising market will phase out third-party cookies, which will alter the traditional model of targeting users, managing ad spaces,
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