Erik Deckers's Articles on Martech Zone
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Content Marketing
Arguing Against History and for Entre-Commuting
I was having an interesting conversation with my friend, Chad Myers of 3 Hats Marketing, discussing how both our agricultural economy and the Industrial Revolution have led to our modern day work habits. Just like our computer’s QWERTY keyboards (they were designed to be inefficient so typewriter keys wouldn’t stick, yet we use them today on devices that will never,…
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Content Marketing
The Importance of Good Grammar and Punctuation in Blogging
People who know me know that I can be a bit of a grammar and punctuation geek. While I won’t go so far as to publicly correct people (I just berate them privately), I have been known to edit signs that contain misspelled words, misplaced apostrophes, and generally egregious errors. So, needless to say, I always try to make sure…
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Sales Enablement
The Most Important Skill Salespeople Need to Learn
My wife finally had a chance to replace her 8-year-old laptop, which was starting to function more like a Brother word processor from the late 80s, only not as fast. It was a Dell with 512 MB RAM, and a 80 MB RAM hard drive. It was slow, unstable, and the crank-up handle had snapped off the front. She ended…