Ecommerce and Retail,

Go Big with a Triggered Email Strategy to Drive Sky-High ROI

Triggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from taking full advantage of the tactic. What is a Triggered Email? At its most basic level, a trigger is an automated response, like an auto-generated birthday greeting from Google. This leads some to believe triggered emails can be used only in limited circumstances. But in fact, the list of triggering events, data and actions is almost limitless. Instead of falling into the trap of thinking small when