Go Big with a Triggered Email Strategy to Drive Sky-High ROI

Triggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from taking full advantage of the tactic. What is a Triggered Email? At its most basic level, a trigger is an automated response, like an auto-generated birthday greeting from Google. This leads some to believe triggered emails can be used only in limited circumstances. But in fact, the