Fayez Mohamood's Articles on Martech Zone
-
Retail Marketers Are Drowning in Data and Starved for Answers
Artificial intelligence (AI) has become a fixture in retail marketing conversations, but a persistent gap remains between what AI promises and what it actually delivers for marketing teams day to day. The issue isn't capability, it’s context. Many retail marketing…
-
Go Big with a Triggered Email Strategy to Drive Sky-High ROI
Triggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from fully leveraging the tactic. What is a Triggered Email? At its most…