Ian Cleary's Articles on Martech Zone

Ian Cleary

Ian is the CEO for RazorSocial and has dedicated his working life to helping you figure out the best tools and technology for social media. Ian regularly speaks at events (mainly in the US), and writes for a lot of the top social media blogs.
  • PRISM: Social Media Marketing Framework

    PRISM: A Framework to Improve Your Social Media Conversions

    The reality is that you typically don’t sell on social media channels but you can generate sales from social media if you implement a full end-to-end process. Our PRISM 5-step framework is a process you can use to improve social media conversion. In this article we’re going to outline the 5 step framework and step through example tools you can use for…

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