The numbers are impressive. , as per internal data. The social network is becoming a key player in the future of digital marketing. Since its launch in 2011 this ephemeral network has grown rapidly, especially among the digital native generation of mobile-only users. It is an in-your-face, intimate social media platform with an enviable level of engagement. Snapchat is the network in which the brand seeks the user to send a personalized message and speak in codes he/she understands. It is a network that has achieved what advertising has been yearning for the past 100 years: one to one connections.