- Search Marketing
5 Great SEO Tactics That Struggling Musicians Can Use
So you’re a musician who’s looking to make a statement online and you’re thinking about making search engine optimization (SEO) techniques work for you? If that’s the case, then be advised that, while there is no magic bullet in search engine optimization, it’s also not hard to improve your search visibility within Google and Bing. Here are five effective SEO…
- Analytics & Testing
6 Signs It’s Time to Ditch Your Analytics Software
A well-crafted business intelligence (BI) software solution is crucial for any organization that wants to determine the ROI of their online endeavors. Whether it’s project tracking, an email marketing campaign, or forecasting, a company cannot thrive without tracking areas of growth and opportunity through reporting. Analytics software will only cost time and money if it doesn’t capture accurate snapshots of…
- Search Marketing
How to do Effective Local SEO on a Budget
Over time, SEO has become more challenging and more rigorous, but should that necessarily mean more expensive? Not all companies that need SEO services are Internet-based or IT-related. The majority are small, local businesses that serve a specific geographic area. These folks need local SEO rather than traditional, national SEO. Local businesses and individuals — dentists, plumbers, apparel stores, electronic…
- Sales and Marketing Training
5 Ways to Make Your Customers Feel Loved
Customer service best practices require a lot more than a smile, although that’s certainly a good start. Happy customers lead to repeat business, increased positive reviews (which boosts local SEO), and increased social signals with positive sentiment (which boots overall organic search visibility), and no company can exist without their customers. Here are five easy ways to ensure your customers…
- Content Marketing
5 Benefits of Adding an Infographic to Your Site
People are driven by images and videos, and it’s about time infographics got the respect they deserved. They’re more than just a pretty image; they have what it takes to go viral as well as improve brand awareness, social signals, and media buzz. Infographics pack a lot of punch into an image and can be used to illustrate a point…
- Social Media & Influencer Marketing
5 Insights Social Media Data Can Reveal for Your Business
With social media sites such as Twitter and Facebook on the meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business, from marketing to internal Human Resources issues – and with good reason. The sheer volume of social media data makes it incredibly difficult to analyze. However, various…
- Search Marketing
Five Ways Responsive Design is Changing SEO
Responsive design is obviously a big deal; such a big deal that Mashable has hailed 2013 as “the year of responsive design.” Most web professionals understand this — responsive design is changing the way that the Internet looks, feels, and works. There’s something less obvious going on, though. Responsive design also changes SEO. When we look beyond the CSS of responsive design,…
- Search Marketing
How to Integrate Your Content Strategy & Social Media Campaigns
The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy…
