Search Marketing

5 Great SEO Tactics That Struggling Musicians Can Use

So you’re a musician who’s looking to make a statement online and you’re thinking about making search engine optimization (SEO) techniques work for you? If that’s the case, then be advised that, while there is no magic bullet in search engine optimization, it’s also not hard  to improve your search visibility within Google and Bing. Here are five effective SEO techniques for musicians to improve search engine visibility. 1. Blogging Blogging is a great way to get noticed by the search engines. Just make sure that your website is registered with the major engines (Google, Yahoo!, and Bing) so they

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Analytics & Testing

6 Signs It’s Time to Ditch Your Analytics Software

A well-crafted business intelligence (BI) software solution is crucial for any organization that wants to determine the ROI of their online endeavors. Whether it’s project tracking, an email marketing campaign, or forecasting, a company cannot thrive without tracking areas of growth and opportunity through reporting. Analytics software will only cost time and money if it doesn’t capture accurate snapshots of how a business is performing. Take a look at these six reasons to drop one analytics software in favor of a more effective one. 1. Confusing user interface Before committing to a BI software, have your employees test it out

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Search Marketing

How to do Effective Local SEO on a Budget

Over time, SEO has become tougher and more rigorous, but should that necessarily mean more expensive? Not all companies that need SEO services are Internet-based or IT-related. In fact, the majority are small, local businesses that serve a specific geographic area. These folks need local SEO rather than traditional, national SEO. Local businesses and individuals — dentists, plumbers, apparel stores, electronic shops —don’t really have a pressing need to rank highly on global searches to attract clients from the other side of the planet, or even out of their own state. They only need to come out on top when

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Marketing Training,

5 Ways to Make Your Customers Feel Loved

Customer service best practices require a lot more than a smile, although that’s certainly a good start. Happy customers lead to repeat business, increased positive reviews (which boosts local SEO), and increased social signals with positive sentiment (which boots overall organic search visibility), and no company can exist without their customers. Here are five easy ways to ensure your customers feel loved. 1. Ask the Right Questions Every company should ask this question daily: What can be done to make things easier for the customer? It might be online live chat support, always making sure customers can quickly reach a

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Analytics & Testing,

How to Maximize Audience Engagement and Acquire Feedback

Creating a buzz around a business and getting your target audience interested in your products or services is the first step to building a loyal community. In the short-term, this can lead to increased traffic and sales. In the long-term, this can establish a legion of brand ambassadors who function much like a team of guerilla marketers. Since winning over the hearts of your demographic is heavily dependent upon audience engagement, it’s important to utilize effective engagement practices and get feedback. Here are some tips that will help you crush it and make your business thrive. Calls to Action Sometimes,

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