Jim Berryhill's Articles on Martech Zone

Jim Berryhill

Jim Berryhill spent over 30 years in enterprise software sales and sales management, leading high-performance teams at ADR, CA, Siebel Systems, and HP Software with a focus on value selling. He founded DecisionLink with a vision to make customer value a strategic asset by delivering the first enterprise-class platform for customer value management.
  • Customer Data PlatformsBuilding Value Into Every Step Of Your Customer Journey

    Building Value into Every Step of Your Customer Journey

    Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered. It’s a pop-the-champagne and breathe a sigh of relief moment.  It’s also just the beginning. Forward-thinking marketing teams take an…

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