Javeria Gauhar Khan's Articles on Martech Zone

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Javeria Gauhar Khan

Javeria Gauhar Khan

Javeria Gauhar Khan, Marketing Executive at Folio3, is an experienced B2B/SaaS writer specializing in writing for the data management industry. She is also a programmer in developing, testing, and maintaining enterprise software applications.
  • Data Hygiene - What Is A Merge Purge
    Javeria Gauhar KhanMar 12, 2021

    Data Hygiene: A Quick Guide To Data Merge Purge

    A merge purge is a pivotal function for business operations such as direct mail marketing and obtaining a single source of truth. However, many organizations still believe that the merge purge process is solely limited to Excel techniques and functions…