Javeria Gauhar Khan's Articles on Martech Zone
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Customer Data Platforms
Data Hygiene: A Quick Guide To Data Merge Purge
A merge purge is a pivotal function for business operations such as direct mail marketing and obtaining a single source of truth. However, many organizations still believe that the merge purge process is solely limited to Excel techniques and functions that do very little to rectify increasingly complex needs of data quality. This guide will help business and IT users…