Jeffrey Hayzlett's Articles on Martech Zone
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Content Marketing
How OTT Technology Is Taking Over Your TV
If you have ever binge-watched a TV series on Hulu or viewed a movie on Netflix, you’ve used over-the-top content and may not have even realized it. Typically referred to as OTT in the broadcast and technology communities, this type of content circumvents traditional cable TV providers. It uses the Internet as a vehicle to stream content like the latest episode…