Video Marketing

How OTT Technology Is Taking Over Your TV

If you have ever binge-watched a TV series on Hulu or viewed a movie on Netflix, then you’ve used over-the-top content and may have not even realized it. Typically referred to as OTT in the broadcast and technology communities, this type of content circumvents traditional cable TV providers and uses the Internet as a vehicle to stream content like the latest episode of Stranger Things or at my house, it’s Downton Abbey. Not only does OTT technology let viewers watch shows and movies at the click of a button, but it also gives them the freedom to do so on their

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