Jonathan Tomek's Articles on Martech Zone

Total articles: 1

Jonathan Tomek

Jonathan Tomek serves as Vice President, Research and Development at Digital Element. Jonathan is a seasoned threat intelligence researcher with a background of network forensics, incident handling, malware analysis, and many other technology skills.

Advertising Technology

Jonathan TomekJan 11, 2023

Location Data’s Next Big Thing: Fighting Ad Fraud And Knocking Out the Bots

This year, US advertisers will spend close to $240 billion on digital advertising in an effort to reach and engage consumers who are new to their brand, as well as re-engage existing customers. The budget size speaks to the important role that digital advertising plays in growing businesses. Unfortunately, the sizable pot of money also attracts a host of nefarious…

Location Data’s Next Big Thing: Fighting Ad Fraud And Knocking Out the Bots

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