Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting

With high volumes of data created across multiple marketing channels, brands are challenged to organize and active the right data assets to maximize cross-channel performance. To better understand your target audience, drive more sales, and reduce marketing waste, you need to align your brand segmentation with digital activation and reporting. You must align the why they purchase with the who that buys (audience segmentation) to the what (experience) and how (digital activation) so that all