Judge Graham
It’s fitting that Judge became president of Sq1, as he has been at the leading entrepreneurial edge of digital his entire career. Before joining Sq1, he was co-founder and CEO of one of the most successful digital agencies in Texas. Judge helped his digital agency grow its client roster to include such notable companies as American Airlines, Mountain Dew, Pier 1 Imports, Dillard’s and Radio Shack. The youngest recipient of Comdex’s “Small Business of the Year” award, (one of the largest trade shows and computer expos in the world), Judge has been a leader in digital marketing/performance media, user experience and web design and development for well over a decade.
- Analytics & TestingJudge GrahamThursday, June 19, 2014
Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting
With high volumes of data created across multiple marketing channels, brands are challenged to organize and active the right data assets to maximize cross-channel performance. To better understand your target audience, drive more sales, and reduce marketing waste, you need to align your brand segmentation with digital activation and reporting. You must align the why they purchase with the who…