Multichannel E-commerce Strategies for a Changing Holiday Season

The idea of Black Friday and Cyber Monday as a one-off blitz day has shifted  this year, as large retailers advertised Black Friday and Cyber Monday deals across the entire month of November. As a result, it has become less about cramming a one-off, single-day deal into an already crowded inbox, and more about building a longer-term strategy and relationship with customers throughout the entire holiday season, surfacing the right ecommerce opportunities at the right times