Josh Wetzel's Articles on Martech Zone

Total articles: 1
Josh Wetzel

Josh Wetzel

Josh Wetzel is Chief Revenue Officer of OneSignal, the market leader in customer engagement, powering mobile push, web push, email and in-app messages for over 800,000 companies. He has a two-decade career building digital commerce and software businesses, with leadership stints at eBay, PubMatic and Bazaarvoice.
  • E-commerce and RetailMultichannel Ecommerce Holiday Strategies
    Josh WetzelNov 25, 2020

    Multichannel E-commerce Strategies for a Changing Holiday Season

    The idea of Black Friday and Cyber Monday as a one-off blitz day has shifted  this year, as large retailers advertised Black Friday and Cyber Monday deals across the entire month of November. As a result, it has become less about cramming a one-off, single-day deal into an already crowded inbox, and more about building a longer-term strategy and relationship with…

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