Jascha Kaykas-Wolff's Articles on Martech Zone
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Jascha Kaykas-Wolff
Jascha Kaykas-Wolff believes in two key principles: Find opportunities where no one else is looking; And, never fail the same way twice. It’s a methodology centered around Agile marketing practices. Coupled with a B.A. in Psychology from Whittier College, it’s one that’s served him well professionally and personally. As a longtime marketer and consultant with executive management experience at Yahoo!, Microsoft, Webtrends, Involver (acquired by Oracle), and Mindjet, he now leads marketing at BitTorrent.
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Jascha Kaykas-WolffSep 18, 2014Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It
From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before…