Kelsey Cox's Articles on Martech Zone
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Social Media & Influencer Marketing
The New Rules of Customer Engagement
Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningful interactions with customers at various points in their journey with a product or service. Here are some compelling statistics that underscore the focus on engagement: 90% of customers are keen on brands that allow replies…
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Content Marketing
Here’s How to Optimize Your Blog for Content Marketing
No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to…
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Analytics & Testing
How to Score the Winning Goal in the E-Commerce Game
While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home a win. Before the season starts, teams…
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Content Marketing
How the Connected Enterprise Will Create a $47B Identity Security Market
In the last year, the average data breach cost companies a total of $3.5M, which is 15% more than the previous year. As a result, CIOs are searching for ways to keep their corporate data protected while minimizing productivity loss for employees. Ping Identity presents the facts about the identity security market and offers solutions for how companies can enable…
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Marketing Infographics
You Spend 83 Days a Year Emailing
The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies are now using social media in some form, email is still the top preference among businesses around the world. According…
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Content Marketing
Will Your Branded Content Idea Work? 5 Ways to Know
Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come up with 5 questions you can ask yourself and your team to see if your brilliant ideas will translate from the…
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Marketing Infographics
What $22 Billion Can Get You: Facebook’s Acquisitions in Perspective
Imagine if your company had so much money that you could spend $22 billion on acquiring other companies. While this would only happen in most people’s wildest dreams, it is the reality for Facebook. In 2013, Honduras and Afghanistan brought in less money than Facebook’s acquisitions. The top 13 big budget blockbuster films combined only total $2.4B, yet that $22B in…
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Analytics & Testing
How to Prevent Data Breaches in This Omni-Channel World
Google has determined that in a single day, 90% of consumers use multiple screens to meet their online needs such as banking, shopping, and booking travel and they expect that their data will remain secure as they hop from platform to platform. With customer satisfaction as a top priority, security and data protection can fall through the cracks. According to…
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E-commerce and Retail
The Bright Future of Retail
While most fields have seen a huge dive in employment opportunities with advances in technology, retail job opportunities are currently on the rise and are looking to be a secure choice for the future. One in four jobs in the United States is in the retail industry, but this industry covers far more than just sales. In fact, over 40%…
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Marketing Infographics
The Social Marketing Potential of Snapchat
While marketing strategists have found many successful ways to promote their brands on Facebook and Instagram, there is a powerful app that often gets overlooked: Snapchat. This app has over 26 million active U.S. users with a core audience between ages 13 and 25, but the only way to interact with a user is if they add you. Clothing retailer,…
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