The Anatomy Of Breaking Through In 2020, And The Brands That Did It

COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed in an instant. As a result, over two-thirds of brands reported reductions in revenue. Yet, even during the disruptions to the norm, the average American was still exposed to as many as 10,000 advertisements per day, while many brands evolved their offering around the new normal and looked to maintain Share of Voice equal to