Mike Szczesny's Articles on Martech Zone
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Artificial Intelligence
Boost Customer Engagement: Strategic Identity Matching in X Steps
In the digital age, engaging with your audience goes beyond traditional marketing techniques. It’s about understanding and connecting with customers on a personal level. This guide delves into the art of strategic identity matching, offering a roadmap for business owners, marketing professionals, and sales leaders to enhance customer engagement effectively. Here are 10 Steps to Boosting Customer Engagement Ensure Data…
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E-commerce and Retail
From Unaware to Raving Fan: Decoding the 8 Stages Of The E-commerce B2C Buyer’s Journey
In the bustling world of e-commerce, the journey from discovering a product online to becoming a loyal advocate involves a series of strategic stages. This pathway not only defines the consumer experience but also shapes the success of online businesses. While niche, a product like glass trophies offers an intriguing perspective for examining this journey, showcasing how targeted efforts at…
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Sales Enablement
How to Effectively Recover Lost Sales and Re-engage Customers for Online Success
After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier to be loyal. It’s critical to realize that lost leads are still significant assets. You can rekindle their interest and…
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Advertising Technology
4 Strategies For Improving Programmatic Advertising Results
The introduction of programmatic advertising – automated purchasing and selling digital ad space – is one of the most significant breakthroughs in advertising. As most of us continually seek ways to increase our audience reach, every click, view, and interaction has become increasingly important. Programmatic ad spending soared to a staggering 418.4 billion U.S. dollars in 2021, and it’s expected…
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Social Media & Influencer Marketing
4 Ways You Can Use User-Generated Content to Foster Brand Loyalty
A customer-centric approach is the ultimate key to marketing success. And to stand out from the competition, businesses must implement methods encouraging client brand loyalty. When done right, it builds lasting customer relationships. Moreover, buyers believe that a specific brand fits their requirements and resonates with their values. User-generated content (UGC) is the ideal bridge between your brand’s repeat customers…
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Sales and Marketing Training
How to Create a Culture of Recognition for Freelancers: Best Practices for Agency Owners
As an agency owner, you may find yourself recruiting new employees, if not today, soon when the potential employee asks more questions than ever before. What is it like to work here? What do your employees think of you as an employer? Do your employees feel appreciated? Is remote work available? These questions require employers to consider workplace culture an…