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How to Effectively Recover Lost Sales and Re-engage Customers for Online Success

After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier to be loyal.

It’s critical to realize that lost leads are still significant assets. You can rekindle their interest and transform them into loyal consumers by re-engaging with them. By implementing the correct methods and technologies, businesses can ensure that their leads remain hot long enough to convert into loyal customers. 

Four Actionable Strategies to Increase Re-engage Customers 

With a 5% increase in client retention, businesses can effectively increase the profit margin by 25% – 95%.

Harvard Business Review

Also, since losing clients is costly, brands must prioritize re-engaging existing consumers alongside new customer acquisition plans. 

Recruiting and maintaining clients for your business must be a priority to succeed and compete in your market. As a result, learning how to re-engage inactive clients should be your company’s major goal and challenge. 

1. Find Out Why You Lost Them

By surveying lost leads, you may improve the way you connect with leads and reduce the chance that you’ll lose them or have them disappear for a while. You can ask participants where they stand with your company, whether they are still interested, no longer interested, or used to be interested, and why those who lost interest did so.

If a lead form is too brief or requests the bare minimum, you may miss out on opportunities to personalize your offers. So, it’s wise to ask the correct questions that provide you with the data required to qualify your leads without overloading them.

With that, you can concentrate on high-impact techniques more likely to result in a sale to determine which leads are still interested in further nurturing and why other leads lost interest and left.

2. Make Returning Worth Their Time

Customers know you have vast information about them, including their shopping history and consumer habits. They anticipate much more than generic emails sent to everyone with their name only.

They’re already familiar with your brand and are interested in what you do and offer. They could need a gentle nudge to bring them back. 

Put on a fun and appealing return campaign that draws customers back to your business to give them the slight push they need. You can sponsor a competition, organize a giveaway, or make a special offer to the consumer.

3. Create Personalized Campaigns

Sharing relevant material with your lost leads can help you enhance the likelihood of closing a transaction by providing tools to help them solve their pain points and reminding them of the benefits you stand to deliver them if they sign a deal with you. 

This advice is especially beneficial when combined with trigger events, as you may contact those leads and share content relevant to the event, such as a webinar you’re giving about client onboarding, if you notice that they’ve recently grown. For example, if a consumer opens an email newsletter, you can send them customized follow-up messages.

4. Measure Success and Failures

The final step is to evaluate your lead generation efforts. If you’re using irrelevant methods that rarely reach your intended audience, it’s best to address the issue head-on. 

Instead of repairing relationships with people who are unlikely to buy from you, rethink your marketing tactics and create new campaigns to attract the proper demographic. A strong CRM can also assist sales representatives and marketing experts in keeping track of leads and regaining lost ones. 

Track the engagement and reactivation rates of your campaigns to optimize your strategy. These numbers will help you effectively manage your time and money for customer retention activities. As a result, it is vital to maintain track of their actions and lifetime worth. This will give you a complete understanding of your reactivation campaigns and their success rate.

Your firm must consider the causes behind why they left and design tactics to reestablish their trust. Use the tactics outlined above to restore their trust in your organization, and continue to develop new ones that work for you. Track and adapt your re-engagement campaigns to have a stronger impact on lost clients. 

As lifecycle marketing evolves, additional channels and possibilities for customer engagement will become available. So, using as many feasible tactics to reactivate lapsed consumers is important.

Mike Szczesny

Mike Szczesny is the owner and vice president of EDCO Awards & Specialties, a dedicated supplier of employee recognition products, branded merchandise, and athletic awards. Szczesny takes pride in EDCO's ability to help companies go the extra mile in expressing gratitude and appreciation to their employees such as work anniversary awards. He resides in Fort Lauderdale, Florida.

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