Paulius Petkevičius's Articles on Martech Zone
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Paulius Petkevičius
Paulius Petkevičius is Head of SEO and Content Marketing at MailerLite, where he has led SEO and content strategy since 2023 and worked since 2018. He oversees organic growth and content across MailerLite and MailerSend. Over more than 10 years in SEO and content marketing – through agency, freelance, and in-house work – he has developed and implemented strategies for 30+ clients spanning e-commerce, SaaS, local, and service businesses.
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Paulius PetkevičiusNov 4, 2026The Signup Ask That’s Quietly Costing You Subscribers
We’re now a year on from Gmail making unsubscribing a one-click habit, and the reflex among email marketers has been to replace lost subscribers as fast as possible. One third-party analysis reported unsubscribe rates up 50-150% after the change. When…