Ravi Chalaka's Articles on Martech Zone

Total articles: 2
Ravi Chalaka

Ravi Chalaka

Ravi Chalaka is the CMO of Jifflenow and a Marketing and Business Development expert, who creates and executes business strategies, generating demand and raising brand/product awareness in competitive markets. As VP of Marketing at both large and small technology companies, Ravi built strong teams and brands and enabled faster revenue growth for a wide range of solutions based on Big Data, SaaS, AI and IoT software, HCI, SAN, NAS. Ravi has MBA degrees in Marketing and Finance and is an expert industry spokesperson and presenter
  • Sales Enablement, Automation, and PerformanceMQL vs MQM (Marketing Qualified Meetings)
    Ravi ChalakaAug 19, 2020

    MQLs Are Passé – Are You Generating MQMs?

    The MQM is the new marketing currency and KPI. Marketing-qualified meetings (MQM) with prospects and customers drive the sales cycle faster and improve the revenue pipeline. If you are not digitizing the last mile of your marketing campaigns that leads to more customer wins, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from…

  • Event MarketingJifflenow Event Marketing Automation Platform
    Ravi ChalakaMay 7, 2019

    Jifflenow: How this Meeting Automation Platform Impacts Event ROI

    A majority of large enterprises make substantial investments in corporate events, conferences, and briefing centers with the expectation to accelerate business growth. Over the years, the events industry has experimented with various models and methods to attribute value to these spends. The most track leads generated, social media impressions, and attendee surveys to understand the impact of events on brand…

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