How Ecommerce CRM Benefits B2B and B2C Businesses

A significant shift in customer behavior has impacted many industries in recent years, but the ecommerce sector has been hit the hardest. Digitally savvy customers have gravitated toward a personalized approach, touchless shopping experience, and multichannel interactions. These factors are pushing online retailers to adopt additional systems to assist them in managing customer relationships and ensuring a personalized experience in the face of fierce competition. In the case of new customers, it is necessary to