Ross Denny's Articles on Martech Zone

Ross Denny

Ross Denny is president and co-founder of Ezzey, a digital marketing agency based in Scottsdale, Arizona. After starting a side company in 1994, he left his executive role at General Electric, then a Fortune 5 company, and became a serial entrepreneur as a founder and/or partner in 10 startups generating over $2 billion in sales, with three successful exits.
  • How SEO and PPC Work Together

    Unmasking The Secrets Of A Data-Based PPC-SEO Merger

    Merging pay-per-click ( PPC ) advertising and search engine optimization ( SEO ) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That's why even seasoned marketers think there's no real…