Rakshit Hirapara's Articles on Martech Zone

Total articles: 1
Rakshit Hirapara

Rakshit Hirapara

Rakshit is a content marketer at LoyaltyXpert, a loyalty program company in India. He holds spectacular skills in loyalty programs, marketing, and customer retention.
  • E-commerce and RetailPandemic Economy and Customer Loyalty
    Rakshit HiraparaApr 21, 2020

    COVID-19: A Fresh Look at Loyalty Program Strategies for Businesses

    The Coronavirus (COVID-19) has upended the business world and is forcing every business to rethink the word loyalty. Employee Loyalty Consider loyalty from the employee’s perspective. Businesses are laying off employees left and right. The unemployment rate may exceed 32% due to the Coronavirus Factor, and working from home (WFH) doesn’t accommodate every industry or position. Laying off employees is a practical solution…

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