A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists

If you were spending an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people we know and like more credible than a stranger’s recommendation — it’s just human nature.  That’s also why business-to-consumer (B2C) brands invest in influencer campaigns — friendly recommendations are an incredibly powerful advertising tool. It