Rochelle Richelieu's Articles on Martech Zone

Total articles: 1
Rochelle Richelieu

Rochelle Richelieu

Rochelle brings over 20 years of enterprise SaaS experience from companies such as eGain, Sage Intacct and Marketo. After building and running her own business for 7+ years, Rochelle brought her passion for building and nurturing customer relationships to the tech field and has held executive leadership roles in companies of all sizes. Rochelle started with Marketo pre IPO and had pioneering roles in Professional Services, Project Management and Education. Rochelle carried a portfolio of over 300 Enterprise Implementations and was key in the development of the Customer Methodology that helped Marketo scale through IPO and is still used with enterprise customers.
  • Public Relationsturn b2b customers into brand evangelists
    Rochelle RichelieuFeb 25, 2020

    A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists

    If you spent an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people we know and like more credible than a stranger’s recommendation — it’s just human nature.  That’s also why business-to-consumer (B2C) brands…

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