Rae Steinbach's Articles on Martech Zone
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Content Marketing
Things to Know to Get Started with Duplicating a Saved Audience on Facebook
There are instances when you want to target a completely new audience with your Facebook marketing efforts. However, it’s not uncommon for many of your audiences to overlap in key ways. For instance, perhaps you created a Custom Audience with certain key interests and demographic features. With that audience, perhaps you were targeting a specific region. Being able to duplicate…
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Social Media & Influencer Marketing
Getting Started with Facebook Business Pages and Facebook Marketing
Facebook has long been a useful tool for marketers. With over two billion active users, the social media platform gives brands the opportunity to cast a wide net and attract customers from all over the world. That said, simply creating a Facebook page for your business or publishing a few targeted ads isn’t enough to leverage the platform to its…