- Advertising Technology
12 Ways To Drive Quality Traffic To Your Ecommerce Website
Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry has to be prepared to evolve to stay relevant. So why is quality traffic important? Traffic is one of the key indicators of business growth and performance. Attracting your existing audience…
- Analytics & Testing
Universal Analytics Behavior Reports: More Useful Than You Realize!
Google Analytics provides us with a multitude of important data for improving our web performance. Unfortunately, we don’t always possess the extra time to study this data and turn it into something useful. Most of us need an easier and faster way to examine relevant data for developing better websites. That’s precisely where Google Analytics Behavior reports come in. With…
- Social Media Marketing
4 Strategic Ways to Improve Your Visual Content in 2020
2018 saw about 80% of marketers use visual content in their social media strategies. Similarly, the usage of videos grew by nearly 57% between 2017 and 2018. We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content: Easy to share Simple to remember Fun…
- Analytics & Testing
What is Google Analytics Cohort Analysis? Your Detailed Guide
Google Analytics recently added a super cool feature to analyze the delayed effect of your visitors known as cohort analysis, which is a beta version of acquisition date only. Before this new addition, webmasters and online analysts would not be able to check the delayed response of their website’s visitors. It was very difficult to determine if X visitors visited…
