Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)

Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency and quality across the online and offline purchase experiences. Yet, despite organizations’ best efforts and sizable investments in digital and e-commerce, buyers themselves remain less than impressed with their online purchase journeys. According to recent