Tim Beyer's Articles on Martech Zone

Total articles: 1

Tim Beyer

Tim Beyer is global COO of technology scale-up Sana Commerce, and currently based in NYC as President and CEO of the Americas region. Tim holds a Bachelor’s degree in International Business Administration and two Master’s degrees in Finance (MSc) and Financial Law (LLM).

Tim BeyerDec 21, 2021

Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)

Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency…

Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)

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