Tricia Gellman's Articles on Martech Zone

Total articles: 1
Tricia Gellman

Tricia Gellman

Tricia Gellman is CMO of Drift, the revenue acceleration platform. A 3x CMO (formerly of Checkr and Salesforce Canada), Tricia is the author of the CMO 3.0 monthly newsletter, and host of the CMO Conversations podcast.
  • Sales and Marketing TrainingThe New Marketing Era: Revenue or Else
    Tricia GellmanSep 23, 2020

    The New Marketing Mandate: Revenue, Or Else

    Unemployment fell to 8.4 percent in August as America slowly recovered from the pandemic peak.  However, employees, specifically sales and marketing professionals, are returning to a much different landscape—one that is unlike anything we’ve ever seen.  When I joined Salesforce in 2009, we were just coming off the heels of the Great Recession. Our mentality as marketers was directly influenced by the…

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