Why An Emotional Connection Will Be Key In This Holiday Season’s Sales Success

For well over a year, retailers have been dealing with the pandemic’s impact on sales and it looks like the marketplace is set to face yet another challenging holiday shopping season in 2021. Manufacturing and supply chain disruptions continue to wreak havoc on the ability to keep inventory reliably in stock. Safety protocols continue to inhibit customers from making in-store visits. And a labor shortage leaves shops scrambling when it comes to servicing consumers who