Travis Smith's Articles on Martech Zone
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Why You Can’t Just Copy Amazon
The team is still trying to settle down after this year's South By South West Interactive (SXSWi) conference in March. We all had a great time and learned a lot about the interactive community and what is coming next. There…
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Side With Your Customers
On a recent call to a major telecom company, which I won't mention (their logo looks like a blue death star), I was infatuated with my customer service representative ( CSR ). Shocking, I know. Throughout the call, she actually…
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You Are Not Your User
If you are an expert in your business, you know more than almost anyone about what you do and about the details of your product. Your product, by the way, can be a service, a website, or a tangible good.…


