6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite

It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting a recession, but the prospect of the rewards of understanding customer intent and behavior was too important to ignore. Some are even accelerating their plans for digital transformation, with customer data a central part of