Tom Treanor's Articles on Martech Zone

Total articles: 1
Tom Treanor

Tom Treanor

Tom Treanor is the Chief Marketing Officer at Treasure Data, where he drives awareness for the company’s enterprise CDP (customer data platform) solution. Tom earned an MBA from the Wharton School of Business, as well as a Master of Arts in International Studies from the University of Pennsylvania.
  • Customer Data PlatformsReasons for a customer data platform (CDP)
    Tom TreanorNov 10, 2020

    6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite

    It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting a recession. Still, the prospect of the rewards of understanding customer intent and behavior was too important to ignore. Some…

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