Vaibhav Pandya's Articles on Martech Zone
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Social Media & Influencer Marketing
How to Optimize Your Facebook Landing Pages
Facebook, one of the most widely used social media sites worldwide, offers a unique opportunity to connect with a massive audience. To make the most of this opportunity, it’s essential to create remarkable Facebook landing pages. This article will guide you through optimizing landing pages that capture the attention of your target audience and drive valuable actions. Table of ContentsThe…
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Advertising Technology
Google Ads: Maximize Your PPC ROI With These 12 Google AdWords Bidding Strategies
When reaching your target audience and growing your business in a competitive digital landscape, Google AdWords is a powerful tool to achieve it. But there’s much more to Google AdWords than creating ads, engagement rate, and conversion ratio. Google Ads provides a variety of bid methods customised to various types of campaigns. You want to ensure that you’re targeting the…
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Social Media & Influencer Marketing
Ultimate Guide to Social Media Branding for Small Businesses
A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is another. This comprehensive manual will show you the ins and outs of social media branding and offer insightful advice and…
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Advertising Technology
Facebook Ads or Google Ads: Which Is Better For Advertising ROI In 2023
Building a website nowadays has become incredibly easy, all thanks to the emergence of DIY website builders like Wix, Squarespace, or Webflow, along with user-friendly content management systems (CMS) like WordPress. With these fantastic tools, virtually anyone can create an online presence, whether a simple personal blog or a sophisticated e-commerce platform. However, as the internet gets flooded with numerous…
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Advertising Technology
What is the Best Time to Run Facebook Ads?
Facebook advertising has become an indispensable tool for businesses and marketers seeking to reach a large online audience. However, simply creating an appealing Facebook ad does not guarantee its success. The timing of the ads is a precious factor that is frequently overlooked. Understanding the best time to run Facebook ads can significantly impact campaign performance and success. In this…