Bigtincan: An AI-Powered Revenue Enablement Platform for Modern Sales Teams
Revenue teams are under pressure to perform in an environment where buyers are more informed, sales cycles are longer, and consistency across every interaction directly impacts outcomes. Sellers must move faster without sacrificing accuracy, marketing teams must maintain message control at scale, and leaders need clear insight into what activities actually drive revenue. When content, training, engagement, and analytics live in disconnected systems, performance suffers, and optimization becomes guesswork.
Bigtincan
Bigtincan addresses this challenge with an AI-powered revenue enablement platform that supports the entire revenue journey. By unifying content management, sales readiness, buyer engagement, and advanced intelligence into a single system, Bigtincan helps organizations move from fragmented enablement efforts to measurable revenue effectiveness. The recent integration of capabilities from Showpad further strengthens the platform, deepening its readiness, content activation, and intelligence while keeping the focus firmly on the end product rather than the merger itself.
Revenue teams benefit from using a single platform that connects preparation with execution. Bigtincan enables sellers to find the most relevant content for each deal quickly, apply what they have learned through continuous readiness programs, and engage buyers in shared digital workspaces that surface actionable insights. For leaders, this creates visibility into which assets, behaviors, and skills are influencing pipeline velocity and deal outcomes, allowing enablement to be optimized based on data rather than intuition.
Bigtincan Features
To understand how Bigtincan delivers this value in practice, it helps to examine the platform’s core capabilities.
- Advanced Intelligence: Bigtincan provides a unified analytics layer that connects content usage, training performance, and buyer engagement data. AI-driven insights reveal which activities and behaviors correlate with successful outcomes, helping revenue leaders make informed decisions that improve predictability and growth.
- Artificial Intelligence: Built-in AI personalizes content recommendations, delivers real-time coaching insights, and supports agentic workflows that replicate top-performer behaviors across teams. This allows organizations to scale best practices without increasing manual effort.
- Buyer Engagement: Secure, shared workspaces bring sellers, specialists, partners, and buyers together in a single environment. These workspaces promote transparency, streamline collaboration, and provide measurable engagement signals that inform deal strategy.
- Content Management: Centralized content management ensures brand and message consistency while using AI to surface the right materials for each context. Sellers can confidently deliver relevant, up-to-date assets, whether they are meeting virtually, in the field, or on-site with customers.
- Integrations and API: With more than 75 out-of-the-box integrations and an open API, Bigtincan fits seamlessly into existing CRM, productivity, and collaboration tools. This flexibility allows teams to enhance their workflows without disrupting established processes.
- Sales Readiness: Adaptive microlearning, AI-assisted coaching, and scenario-based practice transform onboarding and ongoing training into continuous performance enablement. Sellers are better prepared for real-world conversations, and managers gain insight into readiness gaps that affect results.
Together, these capabilities form a connected system where every part of the revenue motion reinforces the others. Content informs coaching, readiness improves engagement, and engagement data feeds intelligence that drives continuous improvement.
Get Started with Bigtincan
Getting started with Bigtincan typically begins by aligning content, readiness, and engagement workflows within the platform. Organizations integrate core systems such as CRM and collaboration tools early, then roll out AI-powered content discovery and readiness programs that deliver immediate value to sellers. Over time, the intelligence layer provides deeper insight into performance trends, enabling leaders to refine strategy and scale what works.
Bigtincan is trusted by more than 2,000 sales organizations worldwide and has earned significant third-party validation, including recognition as a Leader in the Forrester Wave for Revenue Enablement Platforms and the Aragon Research Globe for Sales Enablement Platforms, as well as Customers’ Choice recognition in Gartner Peer Insights. Combined with more than 2,800 five-star reviews on G2, this validation underscores the platform’s ability to deliver real-world results at scale.
Discover how Bigtincan can unify your content, readiness, engagement, and intelligence into one AI-powered revenue enablement platform by scheduling a personalized demo.
