Having a product page on Facebook promoting your feminine hygiene products is probably already a challenge. Adding a witty, sarcastic comment on the page that went viral could have been a bit embarrassing. Here’s a censored comment from Richard on the Bodyform Facebook page:
Hi, as a man I must ask why you have lied to us for all these years. As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things, I felt a little jealous. I mean bike riding, rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! … Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied!! There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform, you crafty bugger
Rather than politely responding to Richard and hoping the episode quickly went away, Bodyform decided to take a different approach. Enjoy.
Bodyform. Like a boss!
Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.