Analytics & Testing

Campaignalyzer: Consistently Tag, Track, Execute, and Analyze your Analytics Campaigns

While we have a nice little UTM campaign builder on Martech Zone, it doesn’t offer the ability to store and consistently build your campaign URLs. Effectively managing and tracking your analytics campaigns can differentiate success and confusion. CampaignAlyzer is a versatile tagging solution designed to empower marketers and businesses with essential features. Let’s dive into how CampaignAlyzer can help you gain control and streamline your tagging efforts.

  • Clean Channel Reports: Are you tired of wrestling with inconsistent campaign tags? CampaignAlyzer simplifies tagging by ensuring consistency. Say goodbye to the confusion of naming your tags. This tool lets you reference previous values and campaigns, guiding future endeavors. Predefined mediums keep rogue tagging in check, with only administrators able to adjust the mediums list.
Campaignalyzer Tagged URLs
  • URL Shortener: Long, messy campaign links can be a nightmare to manage. CampaignAlyzer integrates the Google URL shortening service, making it a breeze to generate shorter, more shareable versions of your tagged destination URLs. Save time, eliminate errors, and rest easy knowing your links are optimized for social media and other marketing channels.
  • User Notes: Keeping track of crucial campaign information is essential. CampaignAlyzer allows you to leave internal messages about your campaigns for future reference. Help your team stay informed and answer questions about ongoing campaigns. With accessible notes, your entire group stays current on the latest campaign details.
  • Auto Lower-Case: Inconsistent letter casing in campaign parameters can lead to data inaccuracies. CampaignAlyzer offers a solution by allowing you to force everything to lower-case, eliminating upper- and lower-case confusion. Say farewell to results skewed due to inconsistent letter casing.
  • Bulk Campaign Management: Large-scale campaigns no longer need to be intimidating. CampaignAlyzer makes importing campaigns created in other programs like Microsoft Excel or Google Docs easy. Build your big campaigns in your favorite program and seamlessly import them into CampaignAlyzer.

These are just a few of the time-saving benefits you can enjoy with CampaignAlyzer:

  • Multiple Analytics-Tool Tracking: Even if you use multiple tracking tools, CampaignAlyzer ensures you get accurate data.
  • Multi-Level Access: Tailor privileges for administrators, editors, and read-only users to meet your specific needs.
  • Data Export: Share your data effortlessly by generating Excel, CSV, and tab-delimited files.
  • Model Adjusting: Go beyond Google Analytics’ default options by attributing conversions to the most recent campaign using Model Adjusting.

CampaignAlyzer is your go-to solution for efficient and precise tagging. It simplifies the tagging process, enhances collaboration, and ensures that your campaign data remains accurate and actionable. Say goodbye to tagging hassles and hello to a streamlined marketing workflow with CampaignAlyzer. Get started today and experience the difference.

Start Your Free CampaignAlyzer Trial

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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