What is the Impact of Online Consumer Reviews on Your Business?

consumer reviews
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We recently met with a fantastic company, Viral Launch, who work with businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially. It’s difficult work, but they’ve got the process down pat and continued to repeat it for more and more clients.

Their service spells out the impact of consumer reviews on Amazon’s internal search algorithms. And since consumers who view user-generated content show a 133% higher conversion rate  Tweet This!, those algorithms aren’t going to change anytime soon. In fact, consumer reviews produce an average 18% uplift in sales  Tweet This!

Online reviews help us decide where/what to eat, to watch, to buy, to sell. They became an integral part of who we are as a consumer and a business owner. This infographic shows how consumers read and use online review sites in numbers. Why Online Reviews Can Either Make Or Break Your Business!

Consumer Review Statistics

  • Consumer reviews are trusted nearly 12 times more than manufacturer descriptions  Tweet This!
  • Negative reviews can still increase ecommerce sales through product awareness  Tweet This!
  • Reviews contribute to 10% of the Google SERP ranking  Tweet This!
  • Review rich snippets can increase click-through rates 10 to 20%  Tweet This!
  • 50 or more reviews per product can increase conversion rates by 4.6%  Tweet This!
  • 90% of consumers read less than 10 reviews before forming an opinion about a business  Tweet This!
  • Mobile consumers reading reviews are 127% more likely to by than desktop users  Tweet This!
  • A 1-point increase in hotel reputation may result in an 11.2% room rate hike  Tweet This!
  • For every star a business gets, there will be a 5-9% increase in business revenue  Tweet This!
  • Consumers are likely to spend 31% more on a business with excellent reviews  Tweet This!
  • 72% of consumers say that positive reviews make them trust a local business more  Tweet This!
  • Business listings that had at least 3+ star reviews took 41 of 47 clicks  Tweet This!
  • Guests are 3.9 times more likely to choose hotels with higher ratings  Tweet This!
  • 22% of consumers will not buy after reading a single negative review  Tweet This!
  • After three negative reviews 59% of consumers will not buy the product  Tweet This!
  • 4+ negative reviews about your company or product may result in 70% less sales  Tweet This!
  • 86% of people hesitate to purchase from a business that has negative reviews  Tweet This!
  • A single negative review will cost you 30 customers on average  Tweet This!
  • Negative reviews in Google search results can lose 70% of potential customers  Tweet This!
  • 27% of people will trust reviews if they believe they’re authentic  Tweet This!
  • Up to 30% of online reviews may be fake, 20% of Yelp are fake  Tweet This!

Travel Consumer Review Statistics

Hotel and Motel consumer review sites include TripAdvisor, Booking.com, TripExpert, Expedia, and Travelocity.

  • 59% of consumers say that review sites influenced their travel booking  Tweet This!
  • 16% of travelers shared their holiday experiences online  Tweet This!
  • 42% of travelers use review sites while planning their holiday  Tweet This!
  • Leisure travelers spend ~30 minutes reading reviews before booking  Tweet This!

Healthcare Consumer Review Statistics

Healthcare review sites include Zocdoc, RateMDs, Healthgrades, Practo, and Healthcare Reviews.

  • 77% of patients use online reviews as their first step in finding a doctor  Tweet This!
  • 84% of patients use online reviews to evaluate physicians  Tweet This!
  • 35% of patients choose a doctor because of a good rating  Tweet This!
  • 37% of patients did not choose a doctor because of a bad rating  Tweet This!
  • 84% of consumers trust health reviews as much as personal recommendations  Tweet This!

Restaurant Consumer Review Statistics

Restaurant and dining consumer review sites include Yelp, Zomato, Dine.TO, Foursquare, and OpenTable.

  • A restaurant with a half-star improvement is much more likely to be full at peak dining times  Tweet This!
  • 61% of consumers have read online reviews about restaurants  Tweet This!
  • 34% of diners choose a restaurant based on info on a peer review site  Tweet This!
  • 53% of 18-34 year olds report online reviews are a factor in dining decisions  Tweet This!
  • 81% of females would not visit a restaurant with reported cleanliness issues  Tweet This!

Employment Consumer Review Statistics

Employment review sites include Glassdoor, Indeed, Vault, Monster, and LinkUp.

  • 76% of professionals research a company online before considering a job there  Tweet This!
  • 60% of job seekers would not apply to a company with a 1-star rating (out of 5)  Tweet This!
  • 83% of job seekers are likely to base their application decision on a company review  Tweet This!
  • 33% of job seekers would not apply to a company with less than a 3-star rating  Tweet This!
  • In online job reviews, 5 positive reviews makes up for 1 negative review  Tweet This!

Social Media and Consumer Review Statistics

  • 57.1% of consumers using social media in-store are reading online reviews  Tweet This!
  • 55% of consumers use Facebook as a place to learn about brands  Tweet This!
  • Businesses that maintain active Twitter and Facebook pages are more likely to have positive reviews  Tweet This!
  • When retailers responded on social media, a third of customers deleted their negative review  Tweet This!
  • When retailers responded on social media, a fifth of customers became loyal customers  Tweet This!
  • Facebook users reported that reviews are more reliable than posts or comments  Tweet This!

Check out the amazing infographic from Website Builder!

user feedback review best practices

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