Content Marketing Articles
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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The Three Things That Truly Matter in Marketing: Understand, Be on Brand, Build Trust
Marketers love complexity. We chase analytics dashboards, debate attribution models, obsess over martech stacks, and build detailed campaign flows that promise to turn data into growth. The industry rewards precision and optimization—and it’s easy to get lost in that world.…
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Teads: Unifying Branding and Performance with Predictive AI and Creative Intelligence
Today’s media landscape is fragmented, and brands face the challenge of building awareness and driving measurable performance simultaneously. Audiences move seamlessly between connected TV (CTV), mobile, and web, making it increasingly difficult to capture and retain attention across platforms. Traditional…
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Paid Memberships Pro: How to Add an Ad-Free Membership To Your WordPress Site
If you’re monetizing your blog or publication through ads, you’ve likely run into a familiar dilemma: some of your most loyal readers are the ones most annoyed by intrusive advertising. That was the challenge I faced on Martech Zone. I…
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Choosing the Right Partner: How to Select a Top Design Agency for Your Brand
In today’s fast-paced digital landscape, establishing a strong brand identity is more crucial than ever. Your website, mobile apps, and overall digital presence act as the first impression for potential clients. Choosing a top design agency can be the difference between a…
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Freedom of the Press and the Limits of Free Speech in Media and Marketing
Few principles are more deeply ingrained in American identity than freedom of speech and freedom of the press. Yet, in today’s social media–driven world, those freedoms are often misunderstood, especially by business leaders and marketers who operate at the intersection…
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Why Human Creativity Is the Most Critical Talent in the AI Age of Marketing
We’ve entered an era where artificial intelligence (AI) has drastically lowered the barrier to entry for marketing. What once required teams of analysts, copywriters, and designers can now be done in minutes by a solo operator with access to GenAI…
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Resellers vs. Curators: The End of the Resale Era in Programmatic
Resellers helped scale programmatic by aggregating reach. As the market focus shifts to results, inefficiency and opacity in the supply chain are no longer acceptable. Advertisers want line-of-sight into spend. Publishers want tighter control over access to their inventory. The…
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The Top Five B2B Trends That Will Shape Marketing In 2026
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence (AI), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning strategy with…
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The Power Of Simplicity: Why Less Is So Hard To Master
In nearly every corner of business, 1 the winning strategy. It reduces friction, speeds up decision-making, increases adoption, and fosters trust. Yet, despite all this evidence, most organizations tend to drift toward complexity. We add features to products, layers to…
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Seriously… Stop Writing for Search Engines
I’ve rewritten this article several times over the past 20 years, and I’ve never stopped advising clients with the same advice. Stop writing for search engines! My reputation as an SEO consultant precedes me, although to be honest, I’ve never…
