Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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SEOpital: Scale and Elevate Your SEO and Content Strategies with Semantically Enhanced AI Writing
The emergence of generative AI ( GenAI ) tools has been a game-changer, enabling the rapid production of large volumes of content. This innovation is not without its challenges. A significant issue with content generated by these AI tools is…
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GTranslate: A Simple WordPress Translation Plugin Using Google Translate
I've hesitated to use machine translations of my site in the past. I'd love to have translators all over the planet to assist in translating my site for different audiences, but there's no way I would recoup those costs. That…
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Marrying Creativity With Technology for Brand Awareness Innovation
Advancements in technology reshape the way people interact with everything — even with each other. Brands recognize this fact, and they’ve adjusted their outreach accordingly. Just consider the amount of data and analytics that goes into the creation of a…
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Aprimo: Collaborative AI Tools For Content Optimization and Digital Asset Management
In response to the remarkable AI tech boom over the past year, businesses worldwide are rapidly integrating cutting-edge technologies into their operations. Yet, amidst this technological revolution, what truly distinguishes forward-thinking companies is the adoption of new tools and a…
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Shutterstock: Perfect Your Stock Imagery With Integrated AI Features
Shutterstock has taken a significant leap forward with its creative AI features with the acquisition of Pattern89, Datasine, and Shotzr! These tools are not just about providing more images; they are advancing how we create, modify, and conceptualize visual content,…
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How to Include Your Team in Your Business Blogging Strategy
One of the most common recommendations out there for organizations trying to create a steady stream of content is to look inward for contributions. After all, who knows your business better than the people who work at it every single…
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My 2026 Home Office Desk and Technology for Video Recording, Conferencing, and Podcasting
Last year, I remodeled an upstairs bedroom and converted it into my home office. It was quite an undertaking... removing everything down to the studs and subfloor and doing all the work myself. There were a couple of reasons why…
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WordPress: How To Insert An Ad Slot Halfway Into A Page Or Post
If you've been browsing my site this week, you may see some ads that don't quite fit right. I'm working on getting everything working correctly and have most of it corrected. I'm doing this to increase monetization on the site…
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Hive: Collaborative, Efficient Campaign and Workflow Management for Marketing Teams and Agencies
Marketing teams and agencies increasingly recognize the importance of robust project management platforms to scale their operations efficiently. With the burgeoning demand for more personalized and diverse marketing strategies, these teams face the challenge of managing complex projects, often with…
