Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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WordPress: Add A Custom Class If The Post Was Published Today
I'm constantly getting requests from our clients for customizations I've never even considered. Recently, we had a client that wanted some custom styling for their posts published today so that they could be highlighted utilizing a custom CSS class. They…
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Mediamodifier: Mockups and Design Templates In One Affordable Platform!
My partners and I are always surprised at the number of tools that we subscribe to every month to use for our clients. It seems it's always one one-off feature we need for almost every client, so we subscribe with…
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Castmagic: Turn Your Podcast Audio Into Ready-To-Use Shareable Content
Podcasting has become an incredibly popular form of media. However, producing high-quality podcast content requires significant time and effort, particularly in post-production tasks such as transcribing, editing, and creating show notes that can be utilized in blog posts, articles, social…
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The Definitive Guide to Content Marketing Metrics in GA4 and GTM
Marketing executives are facing increasing pressure to demonstrate the impact of their content efforts across every channel, format, and stage of the customer journey. While numerous third-party analytics tools are available, much of what is needed for strategic measurement can…
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Remove.bg: Remove Image Backgrounds from Headshots, People, and Objects Flawlessly with AI
If you're not following Joel Comm , do it. Now. Joel is one of my favorite resources for technology. He's blunt, honest, and incredibly transparent. Not a day goes by that I'm not checking in to what he's discovered next...…
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Livestorm: Drive Leads and Boost Engagement With Your Virtual Events
If there's one industry that's exploded in growth due to travel restrictions and lockdowns, it's the online events industry. Whether it's an online conference, a sales demonstration, a webinar, customer training, an online course, or even internal meetings... most companies…
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How To Optimize Your Landing Pages To Maximize Conversions
Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options…
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Unbounce: The Intelligent Builder for Increasing Your Campaign Landing Page Performance
Even if your company has invested in a full, robust marketing stack, you'll still benefit from a landing page solution. Marketing teams often face time constraints and the pressure to test, deliver, and optimize their marketing campaigns quickly... which is…
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How To Start Your Own Marketing Agency or Consulting Firm
A good friend of mine contacted me this week asking about how he should go about how to start and build a business for consulting with companies on their marketing efforts. Given the challenges of the economy, you may have…
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Customize Your WordPress Feed With A Featured Image and Copyright Statement (Pre and Post Content)
One interesting thing about WordPress is that the featured image has never been incorporated into the RSS feed. This is a bit unfortunate, as selecting or designing the featured image can draw much attention to an article. Prepend Content To…