Email Marketing & Automation
Email marketing and automation are powerful tools for businesses looking to engage with their audience, nurture leads, and drive conversions. By leveraging email campaigns and automated workflows, companies can deliver targeted, personalized messages to their subscribers at the right time and on the right device. Key subtopics within email marketing and automation include email service providers (ESP), email authentication, email deliverability, email list building, email design, segmentation, automation workflows, and email performance measurement. Implementing an effective email marketing and automation strategy can help you build stronger relationships with your customers, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how email marketing and automation can help you take your business to the next level.
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All Products Are Conversations
Hugh MacLeod , the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption:…
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When will CAN-SPAM evolve past email?
The FTC has shut down quite a few spammers lately. Spam is still a huge issue, I get hundreds of messages a day. I could filter the emails (I used to use MailWasher) but gave up. There are other alternatives…
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Scope Creep: Less = More
I've wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There's a flip side…
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Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central…