Having worked in Software as a Service over the last decade, much of its popularity comes from a company not having to work through its IT department. “As long as you don’t have to talk to our IT guys!“, is a mantra that I hear often, “They’re busy!“.
Each request is made through the internal process and subsequently met with 482 reasons why it can’t be done. Ironically, these are the same guys that really get annoyed when you look external for the solution!
It begs the question, is your IT department enabling your marketing efforts or is it disabling it? If you’re an IT Director, do you work each day to help your customers or do you simply deny them?
If either answer is the latter, it’s a disturbing trend that I believe is growing. More and more marketers I know are fed up with their IT department. At one business I worked at (which hosted dozens of web servers), we actually went out and purchased an external hosting package.
It’s time to change! Your IT department should be work with you to enable the technology necessary to run your business.
Here’s a great post from Hugh MacLeod on the topic: